Creative direction & production

What I do

I lead creative from the first idea to the final cut: concept, script and storyboard, casting and locations, the shoot, the edit and the delivery for every channel. I can brief a production company, direct on set, or sit next to an editor until the rhythm is right.

How I work

If I cannot say an idea in one simple sentence, it is not ready. I test ideas with the "but, therefore" logic of the South Park creators instead of "and then, and then", because tension is what makes people stay. I strip ideas down instead of adding to them, because execution only amplifies what is already there. Great cameras and wild locations cannot save a weak concept; you just film beautiful emptiness.

Where I have done it

At Entermedia, from 2007 to 2011, I directed 84+ music videos and dozens of commercials for the Albanian music scene, with awards at Video Fest Prishtina. I directed my own videos as FuGaA, was casting director and second AD on the Saatchi & Saatchi nation-branding campaign "Kosovo: The Young Europeans" with a team of 100+, and now direct AI films and brand content.