AI content systems

What I do

I design the system around the tools: who briefs, which prompts and templates the team uses, where a human reviews, and how the brand stays consistent when output goes up by ten. Generative video and image, voice, copy and the workflows that connect them.

How I work

Consistency is a design problem, not a motivation problem. I remove daily decisions from the team: pillars, formats and angles are decided once, and production just executes. AI speeds up the making, but the thinking still gets pressure-tested before it hardens into a production schedule.

I also use AI as a sparring partner. Before a brief is locked, I ask it which assumptions I have not proven yet. Twenty minutes of that is the cheapest way to find the hole before it becomes expensive.

Where I have done it

At Speeex Group I built an AI-supported content production unit from scratch for enterprise clients. I made the AI Showreel 2026 and "The Sound of a Career", my CV told as five AI music tracks. I teach on Udemy, and I built PromptBro, a voice-first prompt builder, in one night with Claude as my engineering team.