FuGaA

Ardian Kurtolli (FuGaA), Creative Strategist, Munich

Ardian Kurtolli

Creative Strategist · Brand & Campaign Systems · AI-Enhanced Marketing

Creative Strategist with 20+ years in brand and campaign work, built across IT sales, rap stages, music video sets, a Publicis agency, an airline, a US development mission and Munich hospitality.

I design brand and campaign systems that keep big ideas consistent at scale, and I run them with AI-enhanced production so teams ship more without losing taste. Today I lead brand and campaign strategy for Speeex Group across BPO, edtech, telemedicine and SaaS.

Quick facts

Who is Ardian Kurtolli?
Ardian Kurtolli, also known as FuGaA, is a Creative Strategist based in Munich, Germany. He has 20+ years of experience in brand and campaign strategy, AI-enhanced content production, music, film directing and esports.
What does he work on today?
He leads brand and campaign strategy for Speeex Group across BPO, edtech, telemedicine and SaaS, and builds AI-powered content systems that keep big ideas consistent at scale.
Where is he based, and which languages does he speak?
Munich, Germany. Albanian (native), English and Serbian (fluent), German (basic).
Why the name FuGaA?
FuGaA is the name he made in gaming and hip-hop. He was part of Kosovo's first hip-hop generation, released his debut album in 2006 and directed 84+ music videos.
How can I contact him?
Through LinkedIn, or the coffee page on this site.

Classic CV (PDF) · Comic CV (PDF)

More of me

  • MBA dissertation (Document): Organisational structure for esports organisations, a perspective from Kosovo. Staffordshire University, 2020.
  • My Udemy courses (Course): Marketing Essentials and Social Media Essentials, taught the way I run real campaigns.
  • DND e-zine, 1999 (Story): The first Albanian-language e-zine. I co-edited it at 14.
  • 17-week transformation (Story): Freeletics made a film about my 17 weeks.

The Story

Prishtina 1985 to Munich today, in eight pages.

Brands & Campaigns

Airlines, bars, BPO, SaaS and a US development mission.

Selected work

  • Air Prishtina: "Për Ty" (Video): Brand film for the airline. Facebook grew from 35k to 100k+.
  • KOMFO Summit 2016 (Presentation): "Managing Social and Advertising Real Time", the Air Prishtina playbook.
  • CALL SOUL, Munich (Reel): Two venues, weekly events, own rum and gin. A real cocktail turned into a narrative reel.
  • Scuta Store (Case study): Ancient Illyrian bronze meets gaming. Co-founder and creative director.
  • Asendio (Social profile): LinkedIn and Instagram content system, plus the podcast.
  • Decoding the Red Bull logo (Article): Two bulls, one sun and a birthday on the cusp of energy.
  • Speeex Group (Social profile): Brand and campaign strategy across BPO, edtech, telemedicine and SaaS.
  • USAID Kosovo (News): Public and crisis communications through COVID-19. Eagle Award 2020.
  • Solaborate HELLO 2 (News): Creative director for the Kickstarter launch.
  • Zero Pozitive Publicis (News): Digital campaigns for Carlsberg and others, ATL meets digital.

AI Work

Idea to finish with generative AI and human taste. I call it Gengrapher.

Projects

  • PromptBro (Product): My first shipped product: a voice-first prompt builder, built in one night with Claude.
  • AI Showreel 2026 (Video): 60 seconds, directed and cut end to end with generative AI.
  • The Sound of a Career (Video): My CV as sound: five AI tracks, one per period of my life.
  • Gengrapher (Social post): A creator running idea to finish with AI plus human taste.
  • My Udemy courses (Course): Marketing Essentials and Social Media Essentials, taught the way I run real campaigns.

Directing

84+ music videos and dozens of commercials with Entermedia.

Watch

  • Directing reel 2008 to 2012 (Video): Music videos and commercials with Entermedia.
  • Kosovo: The Young Europeans (Case study): Casting Director and 2nd AD on the Saatchi & Saatchi nation-branding campaign, team of 100+.
  • Video Fest Prishtina (News): Award-winning music video work, 2007.

Music: FuGaA

Part of Kosovo's first hip-hop generation. A debut album in 2006, features with the region's biggest names, and a second life behind the decks as IAN ULVSEN.

Albums & playlists

Music videos & live

Esports & Gaming

From Counter-Strike LANs in 2001 to Scuta Gaming at ESWC.

From LAN to ESWC

Talks & Press

Conference talks, interviews and podcasts.

Talks, interviews, podcasts

Let's grab a coffee

Sounds like a lot? It's only a small slice of what I've done.

The rest is better over coffee. My treat. My favourite spot in Munich is Onos Café.